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Striking the perfect balance between 'safe' and 'risky' campaigns for client and personal success

A talk by Marina Plummer
Senior Digital PR Manager, Kaizen

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About this talk

Each day we are saturated on Twitter with bold campaigns that can sometimes feel impossible to keep up with, and may leave you feeling like your ideas are nothing more than mediocre, unworthy of going viral, or even getting links.

But that isn’t the case, and actually some of the most straight-forward safe campaigns are the most successful, which as a Digital PR is crucial to recognise and utilise, whilst also exploring those bolder ideas.

In this talk, Marina will show how having a balance of safe and risky campaigns is the best way to drive success, trust, confidence and creativity for your clients, agency and personal development.

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