The Real Reasons Why Your Latest Digital PR Campaign Had No Impact On Your SEO Performance
A Talk by James Brockbank
Managing Director & Founder,
About this talk
As an industry, we've got great at talking about the reasons why digital PR campaigns might fail and how we can turn these around, but this is usually referring to campaigns that land no coverage or links.
But what about those campaigns that did earn lots of coverage but didn't have a noticeable impact on your SEO performance?
In this session, you'll learn some of the common reasons why your digital PR efforts might appear to have had no impact on your organic visibility and some of the ways you can approach your campaigns differently to avoid this or better report and analyse performance to show the true success.
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